I spent 17 years designing and shipping technology products at LeapFrog, Tellme, Microsoft/Xbox, Fitbit, NIO, Lighthaus (educational VR), and IndeVets.

I know product design and user research. I have experience working at small startups (4th hire), growing companies, and massive corporations. In all these professional situations, I found myself looking for more meaning in life.

Enter personas.

While building a successful consulting business in Philadelphia, I wielded the power of personas in contract negotiations and new leadership roles.

I have Dee, Chloe, Earnestine, The Troll, Megalamaniac, and Logitor, to name a few. I continue to work with personas to expand my leadership within The Persona Project.

Prior to my tech adventure, I taught elementary school in San Jose with Teach For America and have a California Multiple Subject Teaching Credential. I graduated Wellesley College with a degree in Cognitive Science with a focus in Psychology.

I am a creative person who took a sabbatical to travel the US in an RV with my wife and dog and made a short film inspired by the whole affair. I’m also a certified 200-hour yoga teacher, a fun-loving community musician, and a local hiker.